Brand Details
Surf Excel
– Founded 1959
HQ: Mumbai, India
Parent Brand: Hindustan Unilever
Website: https://www.surfaexcel.com
Segments: Dishwashing, Laundry
A leading brand in cleaning products, known for its effective stain removal.
About the Seller / Brand
| Company | Surf Excel |
|---|---|
| Website | https://www.surfasia.com |
| HQ | Mumbai, India |
| Verified | 70% confidence (data from AI) |
Company Journey
| 1959 | Launch of Surf Excel as a detergent brand in India. |
| 1996 | Introduction of Surf Excel as a powder detergent. |
| 2000 | Launch of Surf Excel Liquid. |
| 2005 | Rebranding and marketing campaigns focusing on stain removal. |
| 2010 | Introduction of Surf Excel's 'Daag Ache Hain' campaign. |
| 2020 | Expansion into eco-friendly product lines. |
Surf Excel is a leading detergent brand in India, known for its innovative marketing and focus on stain removal. It has evolved from a powder detergent to include liquid variants and eco-friendly products, maintaining a strong market presence through impactful advertising campaigns.
Confidence: 90%
A leading brand in cleaning products, known for its effective stain removal.
HQ: Mumbai, India
Founded: 1959
Parent Brand: Hindustan Unilever
Segments: Dishwashing, Laundry
