Brand Details
Laura Mercier
– Founded 1996
HQ: New York City, USA
Parent Brand: Shiseido
Website: https://www.lauramercier.com
Segments: Makeup, Skincare
Famous for its flawless face products.
Company Journey
| 1996 | Founded by Laura Mercier in New York City. |
| 2000 | Launch of the 'Flawless Face' concept. |
| 2006 | Acquired by the Estée Lauder Companies. |
| 2010 | Expansion into international markets. |
| 2020 | Introduction of new product lines and collaborations. |
Laura Mercier is a cosmetics brand known for its high-quality makeup products and the 'Flawless Face' technique, emphasizing natural beauty.
Confidence: 90%
Famous for its flawless face products.
HQ: New York City, USA
Founded: 1996
Parent Brand: Shiseido
Segments: Makeup, Skincare
