Brand Details
Gatorade
– Founded 1965
HQ: Chicago, USA
Parent Brand: PepsiCo
Website: https://www.gatorade.com
Segments: Sports drinks, Energy supplements
A leading sports drink brand providing hydration and energy.
About the Seller / Brand
| Company | Gatorade |
|---|---|
| Website | https://www.gatorade.com |
| HQ | Chicago, Illinois, USA |
| Company LinkedIn | |
| Glassdoor | Glassdoor |
| Verified | 80% confidence (data from AI) |
Company Journey
| 1965 | Gatorade was developed by researchers at the University of Florida to help athletes stay hydrated. |
| 1967 | Gatorade was first used by the Florida Gators football team. |
| 1983 | Gatorade was acquired by Quaker Oats Company. |
| 2001 | Quaker Oats was acquired by PepsiCo, making Gatorade a PepsiCo brand. |
| 2009 | Gatorade faced declining sales and underwent a rebranding effort. |
| 2016 | Gatorade launched a new line of products, including Gatorade Zero. |
| 2020 | Gatorade continued to innovate with new flavors and products. |
Gatorade is a sports drink brand that was created to help athletes with hydration and has evolved over the years through acquisitions and product innovations, becoming a leading brand in the sports beverage market.
Confidence: 90%
A leading sports drink brand providing hydration and energy.
HQ: Chicago, USA
Founded: 1965
Parent Brand: PepsiCo
Segments: Sports drinks, Energy supplements
