Brand Details
Maidenform
– Founded 1922
HQ: New Jersey, United States
Parent Brand: Hanesbrands Inc.
Website: https://www.maidenform.com
Segments: Shapewear, Lingerie
Offers a variety of shapewear designed for everyday wear.
About the Seller / Brand
| Company | Maidenform Brands, Inc. |
|---|---|
| Website | https://www.maidenform.com |
| HQ | Iselin, New Jersey, USA |
| Verified | 70% confidence (data from AI) |
Company Journey
| 1922 | Founded by William and Ida Rosenthal. |
| 1950s | Gained popularity with the introduction of the Maidenform bra. |
| 2000 | Acquired by the Sara Lee Corporation. |
| 2013 | Sara Lee spins off its lingerie division, including Maidenform. |
| 2015 | Acquired by Hanesbrands Inc. |
Maidenform Brands, Inc. is a well-known lingerie company that specializes in women's undergarments, particularly bras. It was founded in 1922 and became famous for its innovative designs and marketing strategies. Over the decades, it has undergone several ownership changes, including acquisitions by major corporations.
Confidence: 90%
Offers a variety of shapewear designed for everyday wear.
HQ: New Jersey, United States
Founded: 1922
Parent Brand: Hanesbrands Inc.
Segments: Shapewear, Lingerie
