Brand Details
McVitie's
– Founded 1830
HQ: London, UK
Parent Brand: Pladis
Website: https://www.mcvities.co.uk
Segments: Digestive Biscuits, Cookies
A global brand famous for its digestive biscuits.
About the Seller / Brand
| Company | McVitie's |
|---|---|
| Website | https://www.mcvities.co.uk |
| HQ | United Kingdom |
| Company LinkedIn | |
| Verified | 80% confidence (data from AI) |
Company Journey
| 1830 | Founded by Alexander Grant in Edinburgh, Scotland. |
| 1892 | McVitie's becomes a limited company. |
| 1920s | Introduction of the Digestive biscuit. |
| 1930s | Expansion into international markets. |
| 2000 | Acquired by United Biscuits. |
| 2014 | Acquired by Pladis Global, a subsidiary of Yildiz Holding. |
| 2020s | Continued innovation in product offerings and sustainability initiatives. |
McVitie's is a British snack food brand known for its biscuits, particularly the Digestive biscuit. Founded in the 19th century, it has grown to become a household name, expanding its product range and market presence over the years.
Confidence: 90%
A global brand famous for its digestive biscuits.
HQ: London, UK
Founded: 1830
Parent Brand: Pladis
Segments: Digestive Biscuits, Cookies
