Revlon

1932	Revlon was founded by Charles Revson, his brother Joseph Revson, and chemist Charles Lachman.
1939	Revlon introduced its first nail enamel.
1955	Revlon became the first cosmetics company to advertise on television.
1960s	Revlon expanded its product line to include fragrances and skincare.
1970	Revlon went public.
1990s	Revlon faced increased competition and market challenges.
2000s	Revlon underwent several ownership changes and restructuring efforts.
2018	Revlon filed for Chapter 11 bankruptcy protection.
2021	Revlon emerged from bankruptcy and continued to focus on digital marketing and e-commerce.

Revlon is a global beauty company known for its cosmetics, skincare, fragrance, and personal care products. Founded in 1932, it became a pioneer in the beauty industry, particularly with its innovative marketing strategies. Over the decades, Revlon faced various challenges, including financial difficulties and increased competition, leading to a bankruptcy filing in 2018. The company has since restructured and is focusing on modernizing its brand and expanding its digital presence.

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