Brand Details
Skittles
– Founded 1982
HQ: Wilmington, Delaware, USA
Parent Brand: Mars, Incorporated
Website: https://www.skittles.com
Segments: Confectionery, Sweets
A popular candy brand known for its colorful fruit-flavored jelly beans.
About the Seller / Brand
| Company | Skittles |
|---|---|
| Website | https://www.skittles.com |
| HQ | Haggersville, New Jersey, USA |
| Verified | 80% confidence (data from AI) |
Company Journey
| 1960 | Skittles were first produced in the United Kingdom. |
| 1974 | Skittles were introduced to the United States. |
| 1982 | Skittles were acquired by Mars, Incorporated. |
| 1990s | Skittles expanded their flavor offerings and marketing campaigns. |
| 2000s | Skittles became known for their vibrant advertising and social media presence. |
| 2010s | Skittles launched various limited-edition flavors and products. |
| 2020s | Skittles continued to innovate with new flavors and sustainability initiatives. |
Skittles is a popular fruit-flavored candy brand known for its colorful appearance and diverse flavor range. Originally launched in the UK, it gained significant popularity in the US after being acquired by Mars, Incorporated. Over the decades, Skittles has become a staple in the candy market, known for its creative marketing and product innovations.
Confidence: 100%
A popular candy brand known for its colorful fruit-flavored jelly beans.
HQ: Wilmington, Delaware, USA
Founded: 1982
Parent Brand: Mars, Incorporated
Segments: Confectionery, Sweets