Brand Details
Smashbox
– Founded 1996
HQ: Los Angeles, USA
Parent Brand: Estée Lauder Companies
Website: https://www.smashbox.com
Segments: Cosmetics, Makeup
A brand that focuses on creating products for the perfect photo-ready look.
About the Seller / Brand
| Company | Smashbox |
|---|---|
| Website | https://www.smashbox.com |
| HQ | Los Angeles, California, USA |
| Company LinkedIn | |
| Glassdoor | Glassdoor |
| Verified | 80% confidence (data from AI) |
Company Journey
| 1996 | Founded by Davis Factor, the great-grandson of Max Factor. |
| 2000 | Launched its first product line. |
| 2005 | Acquired by Estée Lauder Companies. |
| 2010 | Expanded product offerings and entered international markets. |
| 2016 | Launched the 'Always On' liquid lipstick line. |
| 2020 | Continued to innovate with new product launches and collaborations. |
Smashbox Cosmetics is a makeup brand known for its high-quality products and innovative formulas, founded in a Los Angeles studio. It gained popularity for its photo-ready makeup and has been a staple in the beauty industry since its inception.
Confidence: 90%
A brand that focuses on creating products for the perfect photo-ready look.
HQ: Los Angeles, USA
Founded: 1996
Parent Brand: Estée Lauder Companies
Segments: Cosmetics, Makeup
