Brand Details
Too Faced
– Founded 1998
HQ: Los Angeles, USA
Parent Brand: Estée Lauder
Website: https://www.toofaced.com
Segments: Cosmetics
A cosmetics brand known for its innovative bronzing products.
About the Seller / Brand
| Company | Too Faced Cosmetics |
|---|---|
| Website | https://www.toofaced.com |
| HQ | Los Angeles, California, USA |
| Company LinkedIn | |
| Glassdoor | Glassdoor |
| Verified | 80% confidence (data from AI) |
Company Journey
| 1998 | Too Faced was founded by Jerrod Blandino and Jeremy Johnson. |
| 2000 | The brand launched its first product, the 'Lip Injection'. |
| 2016 | Too Faced was acquired by Estée Lauder Companies. |
| 2020 | Too Faced continued to expand its product line and market presence. |
Too Faced is a cosmetics brand known for its innovative and playful makeup products, founded in 1998. It gained popularity for its high-quality formulations and unique branding, leading to its acquisition by Estée Lauder in 2016.
Confidence: 90%
A cosmetics brand known for its innovative bronzing products.
HQ: Los Angeles, USA
Founded: 1998
Parent Brand: Estée Lauder
Segments: Cosmetics