Brand Details
Toys R Us
– Founded 1948
HQ: Wayne, New Jersey, USA
Parent Brand: Tru Kids Brands
Website: https://www.toysrus.com
Segments: toys, kiddy boards
Toys R Us is a global toy retailer offering a variety of kiddy boards.
About the Seller / Brand
| Company | Toys R Us |
|---|---|
| Website | https://www.toysrus.com |
| HQ | Wayne, New Jersey, USA |
| Verified | 70% confidence (data from AI) |
Company Journey
| 1948 | Founded as a baby furniture store by Charles Lazarus. |
| 1957 | Introduced the Toys 'R' Us brand. |
| 1983 | Became a publicly traded company. |
| 1990s | Expanded internationally and became a leading toy retailer. |
| 2005 | Acquired by private equity firms. |
| 2017 | Filed for bankruptcy. |
| 2018 | Closed all U.S. stores. |
| 2019 | Announced plans to relaunch online and open new stores. |
Toys 'R' Us was founded in 1948 and grew to become a leading toy retailer, known for its wide selection of toys and games. After facing financial difficulties, it filed for bankruptcy in 2017 and closed its U.S. stores in 2018. The brand has since attempted to relaunch its presence in the market.
Confidence: 90%
Products & Services
Primary Offerings:
- Toys
- Games
- Baby Products
Flagship Product(s): Action Figures, Dolls, Board Games
Industries Served: Retail
Audience & Market Fit
Best Fit Audience: Parents and Gift Buyers
Region Focus: North America
Use-case Tags: Gift Shopping, Children's Products
Confidence: 80%
Toys R Us is a global toy retailer offering a variety of kiddy boards.
HQ: Wayne, New Jersey, USA
Founded: 1948
Parent Brand: Tru Kids Brands
Segments: toys, kiddy boards
