Brand Details
Under Armour
– Founded 1996
HQ: Baltimore, USA
Website: https://www.underarmour.in
Segments: Sportswear, Rain Gear
Under Armour is known for its innovative sports apparel, including effective rain protection.
About the Seller / Brand
| Company | Under Armour |
|---|---|
| Website | https://www.underarmour.com |
| HQ | Baltimore, Maryland, USA |
| Company LinkedIn | |
| Glassdoor | Glassdoor |
| Address | 1020 Hull Street, Baltimore, MD 21230, USA |
| Verified | 80% confidence (data from AI) |
Company Journey
| 1996 | Under Armour was founded by Kevin Plank. |
| 2000 | Under Armour introduced its first line of performance apparel. |
| 2005 | Under Armour went public with an IPO. |
| 2010 | Under Armour expanded its product line to include footwear. |
| 2016 | Under Armour acquired fitness app MyFitnessPal. |
| 2020 | Under Armour faced challenges due to the COVID-19 pandemic. |
| 2021 | Under Armour announced a restructuring plan to improve profitability. |
Under Armour is a sports apparel and footwear company founded in 1996, known for its innovative performance gear. It has expanded its product offerings and faced various market challenges over the years, including a significant restructuring in 2021.
Confidence: 90%
Products & Services
Primary Offerings:
- Apparel
- Footwear
- Accessories
Flagship Product(s): UA HOVR, UA Tech, UA Rush
Technology / Integrations: Moisture-wicking fabrics, Compression technology, Smart fitness devices
Industries Served: Sportswear, Fitness, Athletics
Audience & Market Fit
Best Fit Audience: Athletes and fitness enthusiasts
Region Focus: North America
Use-case Tags: Sports, Fitness, Performance
Confidence: 90%
Under Armour is known for its innovative sports apparel, including effective rain protection.
HQ: Baltimore, USA
Founded: 1996
Parent Brand:
Segments: Sportswear, Rain Gear
