Brand Details
Barbie
– Founded 1959
Parent Brand: Mattel
Website: https://www.barbie.com
Segments: Dolls, Fashion
An iconic fashion doll brand that inspires imagination and creativity.
About the Seller / Brand
| Company | Barbie |
|---|---|
| Website | https://barbie.com |
| HQ | El Segundo, California, USA |
| Company LinkedIn | |
| Glassdoor | Glassdoor |
| Address | 333 Continental Blvd, El Segundo, CA 90245, USA |
| Verified | 80% confidence (data from AI) |
Company Journey
| 1959 | Barbie was introduced by Ruth Handler at the American International Toy Fair. |
| 1961 | Ken, Barbie's boyfriend, was introduced. |
| 1980 | Barbie became a symbol of female empowerment with the introduction of career dolls. |
| 1992 | Barbie launched the 'Barbie Dream House' line. |
| 2000 | Barbie celebrated her 40th anniversary. |
| 2015 | Barbie introduced new body types, including tall, petite, and curvy. |
| 2020 | Barbie launched the 'You Can Be Anything' campaign. |
Barbie is a fashion doll brand created by Ruth Handler and produced by Mattel, Inc. since 1959. Over the decades, Barbie has evolved to reflect changing societal norms and has become a cultural icon, promoting various careers and body types.
Confidence: 100%
An iconic fashion doll brand that inspires imagination and creativity.
HQ:
Founded: 1959
Parent Brand: Mattel
Segments: Dolls, Fashion
