Brand Details
Mattel
– Founded 1945
Website: https://www.mattel.com
Segments: Toys, Games
A global toy company known for iconic brands like Barbie and Hot Wheels.
About the Seller / Brand
| Company | Mattel, Inc. |
|---|---|
| Website | https://www.mattel.com |
| HQ | El Segundo, California, USA |
| Phone | +1 310-252-2000 |
| Company LinkedIn | |
| Glassdoor | Glassdoor |
| Address | 333 Continental Blvd, El Segundo, CA 90245, USA |
| Verified | 90% confidence (data from AI) |
Company Journey
| 1945 | Mattel was founded by Ruth Handler, Elliot Handler, and Harold Matson. |
| 1959 | Introduction of the Barbie doll, which became a cultural icon. |
| 1960s | Expansion of product lines including Hot Wheels and Fisher-Price. |
| 1970s | Mattel goes public. |
| 1980s | Acquisition of several toy companies and expansion into international markets. |
| 1990s | Launch of the American Girl brand. |
| 2000s | Facing financial challenges and restructuring efforts. |
| 2010 | Revival of Barbie brand with new marketing strategies. |
| 2020 | Continued success with diverse product offerings and digital engagement. |
Mattel, Inc. is a leading global toy company known for iconic brands such as Barbie, Hot Wheels, and Fisher-Price. Founded in 1945, the company has evolved through innovation, acquisitions, and strategic marketing, maintaining a significant presence in the toy industry.
Confidence: 90%
A global toy company known for iconic brands like Barbie and Hot Wheels.
HQ:
Founded: 1945
Parent Brand:
Segments: Toys, Games
