Brand Details
Lego
– Founded 1932
Website: https://www.lego.com
Segments: Building Toys, Creative Play
A global leader in creative play and building toys.
About the Seller / Brand
| Company | LEGO Group |
|---|---|
| Website | https://www.lego.com |
| HQ | Billund, Denmark |
| Phone | +45 79 50 60 00 |
| Company LinkedIn | |
| Glassdoor | Glassdoor |
| Address | Aastvej 1, 7190 Billund, Denmark |
| Verified | 90% confidence (data from AI) |
Company Journey
| 1932 | LEGO founded by Ole Kirk Christiansen in Denmark. |
| 1949 | LEGO begins producing plastic toys. |
| 1958 | Introduction of the modern LEGO brick design. |
| 1960s | Expansion into international markets. |
| 1978 | Launch of the minifigure. |
| 1990s | Introduction of themed sets and licensing agreements. |
| 2000s | Expansion into video games and movies. |
| 2014 | LEGO Movie released, becoming a major box office success. |
| 2020s | Continued growth and innovation in product lines. |
LEGO is a globally recognized brand known for its interlocking plastic bricks and has evolved from a small carpenter's workshop to a leading toy manufacturer with a diverse range of products including themed sets, video games, and films.
Confidence: 100%
A global leader in creative play and building toys.
HQ:
Founded: 1932
Parent Brand:
Segments: Building Toys, Creative Play
